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A third of CMOs don't trust their marketing data...

 
Only 40% feel their audience building and targeting capability is strong 54% of C-suite respondents recognise manual data wrangling as a significant challenge 38% cite measuring ROI on marketing spend as an issue 15 November 2021 - London, UK: Over one-third of Chief Marketing Officers (CMOs) don’t trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers... Source: RealWire

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RealWire
Posted: November 15, 2021 |  By: Wissen Schwamm
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