Half of enterprises cannot trust their CRM data for a single source of truth on customers

	Half of enterprises cannot trust their CRM data for a

Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use SAN FRANCISCO — October 26, 2021 — Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released today. Commissioned by Odaseva, the #1 enterprise data platform for Salesforce, the study reveals that high... Source: RealWire

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Posted: October 26, 2021 | By: Wissen Schwamm

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