Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 19 November, 2020 - London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000...
Source: RealWire
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