50% will spend less or switch from brands that have not met their needs during pandemic, Kameleoon research finds13 May 2020, UK consumer behaviour is being reshaped by the current COVID crisis, with 27% of people saying they’ll do more activities digitally long-term. Yet, despite the opportunity for brands to increase digital revenues, 59% of consumers are not happy with the level of personalization and reassurance delivered online by most companies, according to a new...
Source: RealWire
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