Meiji Yasuda Life Insurance to provide 30,000 Fujitsu

REDMOND, Wash. , and TOKYO — Aug. 6 , 2013 — Microsoft Corp. today announced that Meiji Yasuda Life Insurance Company is deploying approximately 30,000 Windows 8 tablets as new sales devices for its sales personnel under close cooperation between Fujitsu Limited and Microsoft Japan Co., Ltd. This is Japan’s largest and one of the world’s largest deployments of Windows 8 tablets this year. Meiji Yasuda Life Insurance will start to conduct sales activities using the new tablets nationwide starting in September 2013.

As part of an effort to enhance its customer service experience, Meiji Yasuda reviewed its procedures and services from the ground up, based on customer feedback, and developed face-to-face services that provide useful information in easy-to-understand terms.

Leveraging the advantages offered by tablets, Meiji Yasuda will enhance communication with its customers by using videos and other content to explain its products. It will also aim to focus more resources on improving service and boosting its competitiveness by streamlining contract processing and helping eliminate the need for printed documentation while providing enhanced security.

Fujitsu, the partner leading the implementation of this deployment, selected Microsoft’s Windows 8 Pro enterprise operating system to develop a specialized Windows 8 tablet to improve customer service by digitizing procedures and providing beneficial information in an easily understandable format. With this development, Meiji Yasuda Life Insurance will be the first Japanese life insurance company to adopt Windows 8 Pro.

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