Core Facts: • Reevoo, the UK’s leading online publisher of impartial reviews, has developed its first advertising campaign aimed at consumers. The campaign follows the launch of Reevoo’s consumer website this summer. • The campaign, which uses the line “Don’t buy a turkey this Christmas,” features products going wrong or people making poor buying decisions. The messaging highlights the benefit of reading impartial customer reviews before deciding what to buy. • Recent research conducted by YouGov found that...