Pan-European survey reveals that consumers want banks to concentrate on better connections between web and branch

	Pan-European survey reveals that consumers want banks

• Majority (65%) say online self-service is channel of choice, with branch a close second (53%) • Integration between online and branch is key to improving customer experience • Mobile lags as least preferred support channel (5%) New research from Fujitsu Services into the experiences of 2,500 retail financial services customers across Europe suggests that investments by financial services organisations in pilot mobile banking services could be missing the mark: what customers really want is the convenience and...

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Posted: November 13, 2007 | By: Wissen Schwamm

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